Barbara Oliver - Marketing Manager, Pilot Australia

"I have worked with Janet Boey for the last 15 years across a number of major brands in the confectionery and stationery segments. I have chosen to work with Janet as she continues to deliver results that exceed expectations. I don’t consider Janet as an outside agency, she is an integral part of my team developing strategy and negotiating as if she owned the business. I am delighted to see Janet now with her own company, Impetus Media and know they will be successful due to her commitment and professionalism."

Mike Alborough, Marketing Director, Brita Australia

"Impetus Media have been dedicated supporters of our brand and as such their service levels have always been very high. They bring a lot to the party with their strategic insights."

Bev Cameron - National Manager, Marketing & Culture, Pickles Auctions

"Impetus Media - their knowledge, energy and commitment will ensure big things are in store for the Pickles Auctions brand."

Betty Zeritis - Founder, Pass it Forward Gifts

"As a small business, service is everything. What has impressed me most is the unwavering focus on the client and the expertise and professionalism I receive each time I work with Janet and the Impetus Media team. They put a lot of energy into getting to know our aspirations and business which is so important in getting our contact strategy right and forming a positive working relationship."

Liz Rowell - MD, Red Ark Marketing

"I have worked with most of the major media agencies over the years, in Sydney and in London. I've found Janet to be smart and responsive, keen to get the absolute maximum out of every dollar spent. More importantly though she works closely with the creative agency to develop integrated and effective campaigns that achieve real cut- through. She and her team work closely with us to go the extra mile to delight our clients and deliver great strategies and ideas that are out of the box."

Glen Fraser - MD, Studio Woo

"I’ve always loved working with Janet and have always trusted her considerable knowledge and ability to come up with the right media channels and implement the right ideas for the right campaign, no matter how difficult the circumstances. Your business will be in very good hands with Janet and her team."

Alan Robertson - Former Chairman, Initiative

"My 20 year  association with Janet proved time and again to me that fanatical dedication to client business needs, absolute integrity, strategic and buying skills, attention to detail plus a work ethic that would embarrass a bee, are core ingredients for success. Impetus Media will succeed in its sector because Janet possesses all these but let me throw in one more. Determination. I’ve rarely seen determination like that which is rolled into one small package with a sense of humour called Janet Boey."

Anne Parsons - Former Chairman, Mediacom

"With Janet Boey as the principal of Impetus what every client will always be assured of is an intelligent, masterful and ultimately successful approach to their communication objectives.  Janet does what Janet says - every time.  So that is what Impetus will do."

Sandra Yates - AO

"Authentic."

Jee Moon - Head of Multi-Brand, Westpac Banking Corporation

"Janet gives 200% of herself to her clients, and is unsurpassed in her commitment and her integrity.  She will walk over hot coals for your business, and at the same time will challenge your views and voice her advice.  A real partner to your business."

Kate Strahorn - Head of Marketing, Division Director, Macquarie Direct

"I had the pleasure of working with Janet as our Group Director for 3 years. Janet is professional in all of her dealings and has a disciplined work ethic that you rarely come across. Her personal commitment to ensure she and her team consistently delivered high quality outcomes was appreciated by all."

Juliette Toolin – Former Category Manager, Stuart Alexander

"I have had the pleasure of working with Janet for over 10 years in which she has never failed to put both her clients and their brands first. Working with Janet and the team under her directorship, you know your brands and business are in safe hands!"

Charlton D'Silva - CEO Asia & Australia, Publicitas

"I am pleased to have worked with Janet Boey over the past 12 years in her role as Media Director on several leading brands in Australia. Janet is a skilled media operator and is regarded highly in media circles. I have found her to be a person who can be relied on for her words, knowledge and execution. Janet has a deep understanding of marketing, media and research. Her perspective on strategy is insightful. It is always worthwhile working with Janet and her team and I am happy to offer a reference for her work."

Vaughan Cottier  & Clare Tilley, National Account Manager and NSW Manager, Smart Investor & Asset Magazines

"Janet is well known within the media as the most passionate, knowledgeable and hard-working agency executive around. Janet certainly made the advertising managers earn our money with extremely tough negotiation on behalf of her clients. While a lot of other agencies simply continue with the status quo each year, Janet and her team made it their mission to understand every part of her client's business and continually negotiate the lowest possible rates, best positioning and media-first proactive ideas."