Planning & Buying

Strategic communications planning

Our planning process is jargon-free but rigorous in execution. The end result is a communications plan that encompasses all aspects of the media mix, and delivers real results. It is also a process of continuous improvement as we analyse performance and refine our thinking.

Impressive buying power

Impetus wields the buying power of the biggest media agencies in the country. Combined with our long and established relationships with media owners this enables us to deliver impressive value.

But it's not just about the rates. Because Janet Boey works intimately with the media, we deliver great new ideas without spending the fortunes that that the bigger agencies take for granted. We find ingenious ways to stretch your marketing and media dollars, helping you to stand out from your competition.