Janet Boey - Founding Director, Channel Strategy, Planning & Implementation

Janet is a high achiever whose trademark virtues and expertise in both strategic and trading disciplines makes her an ideal media communications partner in any organization. She has accrued vast knowledge and experiences across a wide range of industries during her 25 years in the media industry, both overseas and in Australia. Before setting up Impetus Media, she was a senior member of the management team at Merchant & Partners, Initiative and Mediacom. Janet’s highly analytical skills, her strong ability and keen interest in Business Science have been an added weapon in her suite of professional armoury. She is always interrogating and challenging outcomes arising from tools and technology, modelling and data analytics to produce first class strategic and tactical campaign executions. Her quest for the highest quality standards is clearly demonstrated at all times. Janet is a captivating and articulate presenter. She is very well regarded for her loyalty, and respected for her integrity and professionalism amongst clients, staff and the media, alike. With Janet, you’re in the very safest of hands.

Tristan Fahey - Strategy, Insights & Research

Tristan's passion for building strong brands, and curiosity about what drives consumers, have led her transition from her marketing role on the client's side to the agency side, with continued focus on brand strategy and consumer insight, over the past 24 years. Tristan's marketing experience accrued from CCA/Smiths Snackfoods, Frito Lay Snackfoods and Pacific Dunlop/Edgell Birdseye include managing and building some of Australia's best loved food and snack brands. Her desire to unlock real insights that drive powerful brands and better businesses led her to join brand agency, Added Value, initially as part of the Australian set-up team and ultimately, as a local board member (including a year in the London headquarters) overseeing both local and regional clients and brands. Following her time at Added Value, Tristan worked at Initiative Media in the position of Consumer Insights Director, while also running her own brand and innovation consultancy. Along with her skills in strategic brand management, Tristan is also a trained moderator, researcher and workshop facilitator. Her approach is insightful, collaborative and challenging, with the highest integrity & respect displayed at all times. She always seeks to find the right balance between the strategic and commercial requirements, so you get the very best outcomes.

Adam Hodgson - Analytics

Adam has a passion for numbers and the deep insights that they can reveal to marketers. This is clearly evident with 30 years of his career dedicated to the media research and advertising business, uncovering and defining the key relationships that exist between marketing and sales. He strongly believes that the time for marketing return on investment has come, and using his years of experience aided by superior software, Adam is committed to helping clients understand which elements of their marketing mix is working well and which elements less well. Adam's experience extends across a wide range of industries from FMCG, to pharmaceutical to direct response and spans across several continents which include the UK, Southeast Asia and Australia, working for AC Nielsen, Initiative Media and Mediacom. He’ll leave no stone unturned in providing indisputable results for you.

Helen Konstantelos - Digital

Helen brings a unique blend of digital marketing experience spanning the disciplines of technology, production and media to the team at Impetus. Her depth and breadth of knowledge and inherent drive for success have in turn seen her clients enjoy great success in the digital space. Throughout her 11 year career in digital marketing, she has worked on many major brands across a diverse number of categories in the APAC region. They include Sportingbet, Dell, Optus, Intel, Ninemsn, Channel 7, Aussie, Tourism NT, AMP and Peugeot. Helen has also been an active member of the digital marketing industry through her involvement with the Media Federation of Australia and ADMA, helping with development of industry education programs. The early 90's saw Helen embark on a short-lived acting career with some extra work on Australian soaps including Home and Away. One industry's loss is another's gain and we are all the richer for Helen's contributions as the digital specialist on your business.